Why comments decide things on Wibes
Comments are the "heaviest" kind of activity on Wibes: writing one costs a viewer far more effort than leaving a like, which is why the algorithm values discussion so highly. A clip with a lively comment thread keeps viewers in the app longer, and time spent with content is a direct signal for the recommendations.
For clips featuring Wildberries products, comments also work as social proof of purchase: questions like "where can I order this?", reviews saying "been using it, it's great" and discussion of the specifications warm up interest in the product card better than any description.
Which comments you can order
Positive comments — ready-made, fitting remarks: emoji, short praise, on-topic questions — from 1 270 ₽;
Live comments (1–2 words) — from real users of the platform;
Live detailed comments (from 5 words) — the premium option: meaningful remarks written for the content of your clip.
How to order
Provide the link to the clip — comments are available for public clips;
Choose the type and quantity — from 1;
Comments appear gradually, at the natural pace of a live discussion.
A tip on using them
Comments give the greatest effect on clips that already have baseline activity: order views and likes first, then add discussion a few hours later — that way the dynamic looks entirely natural. Reply to the comments as they appear under your own name: dialogue threads double the effect.